Edinburgh’s Corn Exchange yesterday hosted a Public Sector Expo where PPS director, Donald Anderson delivered a masterclass on reputation and communications. Donald’s session focused on three key areas:
• The importance of social media and digital change
• Aligning policy, practice and communications
• Messaging – Remind, Reassure, Reward
Other contributors included John Swinney MSP, Cabinet Secretary for Finance, Employment and Sustainable Growth, Scottish Government and Sue Bruce, Chief Executive, City of Edinburgh Council.
For more information on forthcoming Mackay Hannah events click here
Written by Stephen Byfield